Driving outcomes with precision
A design leader who stays close to the work. I still do the product thinking. Most recently at iCapital, I led design while platform assets and headcount roughly tripled.
How I work
The system behind turning reactive design into a strategic function.
Make research operational
I build the discovery and measurement practices that give a design team a number to manage by.
Build and structure teams
I turn reactive, downstream studios into specialized teams with a seat where the decisions get made.
Turn strategy into shipped product
I frame the problem at the whiteboard and stay close to the work until it ships.
You are a very good leader. I would hire you again in a heartbeat, anywhere I went.
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Read the case study →The results of this work are not splashy, but the foundations of our solutions are stronger because of the processes instilled by Greg.
Greg has become the most important mentor I have ever had, from bandaid production work to identifying root problems.
In the UX community
NYCUXPAFacilitator
Scaled a single-evening Design Studio sprint for 90+ enterprise practitioners across 9 cross-functional units, blank page to concept presentation in one night.
Beyond the work
Soccer, lifelong. Playing since I was a kid, into college. A team is only as strong as its movement off the ball, the same lesson I apply building design organizations.
Married my college love. Three kids later, we get to watch them play the same game, and still sneak out on a date.
Outside of work I'm building or fixing something around our NJ home: a pizza oven, a garden, whatever needs it. Same process as the day job: find the constraint, build the system, stay in the trenches.
Where it started
A decade of hands-on craft, 2007 to 2016, before I led teams. Selects, not current work.
“A star performer on any team.” Experience Design Leader, TD Ameritrade
Advisory & Consulting
I'm currently accepting a limited number of advisory engagements through White Matter UX, while exploring full-time VP / Director / Head of UX roles.
Fractional Advisory
Partnering with founders part-time to anchor product roadmaps and design systems in research, not founder hunches.
Design Execution
Deep information architecture and rapid, AI-accelerated execution, so teams build the right thing, test it, and ship it fast.
Talent Placement
Practitioner-led vetting, using two decades in UX to deliver elite, research-backed design talent.